Bebo.com's Sofia's Diary

On the 10 July 2008, members of the IIEA's Young Professionals' Network attended a presentation on BEBO.COM’s ‘Sofia's Diary’”. The event was part of the Europe 2.0 project which is sponsored by the European Commission.

Triona Campbell discussed the interactive reality show on Bebo, the hugely popular "Sofia's Diary". In the space of two weeks, Sofia's Diary gained five million hits. It may represent the future of media content delivered online, and embodies a paradigm shift in advertising models and audience input into media content. She gave an innovative and exciting presentation to the YPN in July 2008, presenting the short Bebo-based phenomenon Sofia’s Diary. The basis for the presentation was the issue of innovation in the digital age. As Sophie’s Diary was the first internet-based programme to become a television show, Ms. Campbell explained how developments in the digital age enable broadcasters to attract new audiences to engage with serious themes through a medium, which is entertaining and interactive. The show has become a Europe-wide phenomenon, following the extension of the franchise across the EU.

Click here to listen to the podcast www.iiea.com/audio/YPN/Sofia'sDiary.mp3


See the YouTube video of the event above.